A interview with AGMARDT and our founder Sophie Poelman : Meet the future-focused textile designer who’s on a mission to create acoustic interior products with NZ strong wool. If you ask textile designer Sophie Poelman what her superpower is, she’ll tell you: “I think of crazy things!”. It’s that kind of thinking, that risk-taking spirit, and the ability to ask, “why not?” that led her to thinking more about wool, specifically strong wool.