"We've got a landfill problem and an overabundance of wool because designers aren't focussing on it," says Poelman. "But it's the only fibre we have at scale - it's crazy we're not using it." 

Thanks for the lovely write up HERE!

Lof founder Sophie Poelman had a chat with Annette Scott from Farmer’s weekly recently, where we discussed Lof’s mission to elevate the value of New Zealand wool through thoughtful design. Check out the article to learn more about our journey and how wool can transform interiors while building a regenerative future for Aotearoa.

Lof founder Sophie Poelman on the Function and Wellness Benefits of Wool. From her studio on Waiheke Island, Lof Founder Sophie Poelman is ready to embrace a new challenge. Sophie Poelman is here to revive New Zealand’s wool industry, in ways you may not expect. Since returning home after years of working as a functional apparel designer for mountain sports, she found a gap in the market in the homewares space, as well as a need to add value to the material. 

A interview with AGMARDT and our founder Sophie Poelman : Meet the future-focused textile designer who’s on a mission to create acoustic interior products with NZ strong wool. If you ask textile designer Sophie Poelman what her superpower is, she’ll tell you: “I think of crazy things!”. It’s that kind of thinking, that risk-taking spirit, and the ability to ask, “why not?” that led her to thinking more about wool, specifically strong wool.