As featured in Your Home and Garden

From her studio on Waiheke Island, the designer is ready to embrace a new challenge. Sophie Poelman is here to revive New Zealand’s wool industry, in ways you may not expect. Since returning home after years of working as a functional apparel designer for mountain sports, she found a gap in the market in the homewares space, as well as a need to add value to the material. Alongside her husband Alain Brideson, Sophie has launched Lof, a Waiheke Island-based design studio that works closely with farmers to push the possibilities of wool’s utility. “People are at the heart of what we do, and that starts with the incredible people who grow the wool.”

Read the full article here:

https://www.yourhomeandgarden.co.nz/inspiration/people-and-places/lof-founder-sophie-poelman/