BLOEM

Wool Pendant Lighting Made in Aotearoa

Explore the Bloem collection

Lof is a Waiheke Island design studio exploring light, material, and form through New Zealand wool. From farm to finished piece, we create lighting that softens sound, honours natural materials, and reflects a deep connection to Aotearoa.

 more about us

Featured Collections

A cozy living room with large windows showing trees and a lake outside. The room has wooden walls and ceiling, beige sofas with pillows, a wooden coffee table with decorative items, a potted plant, and a hanging light fixture. 
Hiwa
Interior of a wooden house with a dining area, large windows revealing a view of trees and water, and a hanging lamp over a wooden dining table with potted plants. 
Bloem
Living room with beige sofa, round woven ottoman, and large windows showcasing a sunset view of trees and water. 
Wool Hoop
Interior view of a cozy, modern cafe with dark wood floors, black chairs, and large windows. The ceiling has large, white pendant lights and there are plants and decorative items on shelves and tables. 
Custom Double Hoop
Art gallery interior with hanging pendant lamps, a wooden chair, a white sculpture on a pedestal, a pile of fluffy material on the floor, and blue walls visible through an archway.

HIWA — BLOEM

Explore the Hiwa collection

Hiwa 40 Hiwa 40
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Hiwa 40
$890.00

A feminine statement in knitted form and light.

The Hiwa 40 reimagines the smaller feature pendant through the softness and structure of knitted wool. Designed for small to medium spaces and lower ceilings, it offers a refined expression of the HIWA form.

Ideal as a main light in bedrooms, studies, dining settings, and smaller living spaces. The concealed bulb softens glare while the knitted wool gently diffuses light, filling the room with a warm, inviting glow.

Part of the HIWA lighting whānau, a design study exploring how far New Zealand strong wool can be pushed as a lighting material. Crafted from undyed New Zealand strong wool, designed and assembled by hand on Waiheke Island.

Dimensions – 400mm Ø × 300mm high
Weight – Approx. 0.45kg

Materials – 100% New Zealand wool, FSC-certified birch plywood, electroplated steel

Installation – Arrives pre-assembled. Includes black lacquered steel ceiling rose, E27 lamp holder, and 2m black cloth-covered cable. Installation by a registered electrician required.

Recommended bulb – E27 LED, 8W warm white

Hiwa 60 Hiwa 60
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Hiwa 60
$1,480.00

A soft statement in knitted form and light.

The Hiwa 60 brings a contemporary take on the classic mid-century feature pendant. Designed as a centrepiece for both larger spaces and lower ceilings, it offers a more compact expression of the HIWA form, with broad proportions and a balanced silhouette. Our woollen lights work beautifully in warm, textural interiors, from modern coastal homes to alpine retreats.

Ideal as a main light in dining settings, bedrooms, and living rooms, or grouped in clusters. The concealed bulb softens glare while the knitted wool gently diffuses light, filling the room with a warm, inviting glow.

Part of the HIWA lighting whānau, a design study exploring how far New Zealand strong wool can be pushed as a lighting material. Crafted from undyed New Zealand strong wool, designed and assembled by hand on Waiheke Island. Made in New Zealand.

Dimensions – 600mm Ø × 330mm high

Weight – Approx. 0.9kg

Materials – 100% New Zealand wool, FSC-certified birch plywood, electroplated steel

Installation – Arrives pre-assembled. Includes black lacquered steel ceiling rose, E27 lamp holder, and 2m black cloth-covered cable. Installation by a registered electrician required.

Recommended bulb – E27 LED, 8W warm white

Bloem 80 Bloem 80
Quick View
Bloem 80
$1,950.00

A dramatic statement in knitted form and light.

The BLOEM 80 reimagines the classic cone pendant through the softness and structure of knitted wool. Designed for expansive dining situations that call for a focal point, the Bloem 80 fills a space with volume and light without blocking the view across the table. Its open, flared structure creates a generous silhouette that feels both dramatic and airy. Our woollen lights work beautifully in warm, textural interiors, from modern coastal homes to alpine retreats.

Ideal as a single feature over large dining tables, where its scale brings a warm, sculptural presence, gently softening sound, and allowing conversations to unfold.

Part of the BLOEM lighting whānau, a design study exploring how far New Zealand strong wool can be pushed as a lighting material. Crafted from undyed New Zealand strong wool, designed and assembled by hand on Waiheke Island.

Made in New Zealand.

Dimensions – 800mm Ø × 350mm high

Weight – Approx. 1kg

Materials – 100% New Zealand wool, FSC-certified birch plywood, electroplated steel

Installation – Arrives pre-assembled. Includes black lacquered steel ceiling rose, E27 lamp holder, and 2m black cloth-covered cable. Installation by a registered electrician required.

Recommended bulb – E27 LED, 8W warm white

Introducing the HIWA and BLOEM collections —
Our two new lighting families explore how far wool can be pushed as a regenerative, local design material. Working with New Zealand strong wool, the lighting investigate the natural structural qualities of knitted wool as a study in lightness and dynamic form. HIWA, named after Hiwa-i-te-rangi, the Matariki star associated with aspiration and new beginnings, explores a faceted, celestial geometry shaped by the natural elasticity of wool. BLOEM, from the Dutch word for “flower,” introduces a more open knitted form that brings softness, movement, and spatial openness.

See the Hiwa collection

See the Bloem collection

Sophie Poelman in her studio holding wool

From Sophie, Founder of Lof

I started Lof to bring value back to New Zealand wool through a design-led approach. Each light is designed and assembled by hand in our Waiheke Island studio by our team, using regenerative, farm-sourced New Zealand strong wool. If you ever have a question or need help choosing a light, you’re always welcome to email me directly at sophie@lof.nz.

Our value chain is based in the North Island of Aotearoa New Zealand, following a place-based textile model known as a fibreshed. We source wool directly from the farm and process it as locally as possible. Every stage of design and production is guided by a humanity-centred approach that considers both environmental and social impact – ensuring each piece supports the wellbeing of people and Papatūānuku (the environment).

Learn about our Process

Ecosystem partners

Collaborating with growers, makers, and certification partners who share a commitment to strong wool and circular, fair and local practices.

Logo of Pallisade Ridge featuring a stylized mountain range with green peaks and blue water underneath, with the text 'Pallisade Ridge' below.
Black fabric tag with RWS certification logo indicating Responsible Wool Standard certification.
Black and white logo for 'The Land of Make Believe' with playful font and decorative elements.
A black and white line drawing of a woman in a dress. She is holding a leash attached to a dog, with trees and a building in the background.
A black and white sketch of a person with a guitar.
Green triangular logo with a stylized design and the text 'New Zealand Grown' inside. 
Awards & Recognition
Mindful Fashion NZ — Supreme Circular Business Innovation Award (Winner) Circular Design System for Wool · 2025

Mindful Fashion NZ — Supreme Circular Business Innovation Award (Winner) Circular Design System for Wool · 2025

Best Awards — Bronze Textile Design · Sustainable Product Design · 2025

Best Awards — Bronze Textile Design · Sustainable Product Design · 2025

Sustainable Business Network Award — Finalist Disruptive Innovation · 2025

Sustainable Business Network Award — Finalist Disruptive Innovation · 2025

Featured in
HERE magazine
A black and white photograph of a person sitting at a desk, working on a computer with a large monitor and keyboard, in a professional office setting.
Black background with the phrase 'be green' in large, lowercase letters, and a small leaf symbol next to the word 'green'.
Black background with the word 'HOME' in the center
Open Studios Waiheke, presented by the @waihekeartgallery is happening at the end of this month, and we’re excited to be part of it for the first time. King's Birthday Weekend (May 30, 31 & June 1) is when over 30 of Waiheke’s studio
Where art, architecture, and lighting meet. We’ve loved seeing our Wool Hoop on display at the Orchard House in Matakana — a gallery space and experimental build designed by Mike Petre. It’s a deeply personal, craft-led project, an
We often hear our lights are more beautiful in real life — something about the wool, the texture, the way they hold light. Not everything translates through a screen. This is one of those things. Hiwa is available in five sizes: ⌀400mm ⌀600mm
The mood shift is toward authentic expression, infused with soul. Spaces made for the actual lives inside them. That definitely resonates with how we think about design, too. Lovely to be featured in the latest issue of Homestyle Magazine 🤍. It
Bloem 80 meets modern coastal living. See how our Bloem 80 shines in a stunning Waiheke-style home. Effortless, natural, and beautifully at home by the coast. Bring a little bit of Waiheke into your own space.! Bloem is currently available in one
What could be more genuine than working with the materials we grow ourselves, alongside craftspeople from our own land? This is Geoffrey Bawa’s Sri Lankan re-imagining of Mies van der Rohe’s iconic Barcelona chair, made in the 1960s when
Notes from In The Making last month. Things we heard while people were standing around the lights: “I love the curves.” “They feel so feminine.” “They remind me of Victorian undergarments.” “The knit str
Siapo vala, Samoa. A siapo produced with careful overpainting on a simple ground, imprinted from a carved wooden upeti. — repetition, symmetry, and organic form An early reference for the HIWA and BLOEM wooden frame Image: Neich, Pendergras
Our new frame shape, designed to hold and support Hiwa and Bloem, is a direct response to the four-panel structure of the knit and the larger blooming form of these lights. As the shades expand in size and weight, the frame has been carefully develop
“Strong wool — and actually all the raw materials we grow in Aotearoa — hold far greater value than we currently utilise.” Front cover and a piece in the local Waiheke paper this week about our recent In the Making exhibitio
Meet HIWA, a member of our new lighting design families, reflects an ongoing process of material exploration within a fully local Aotearoa value chain — where form emerges through making, testing, and learning directly from wool itself. Named a