HIWA

— BLOEM

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Lof is a Waiheke Island design studio exploring light, material, and form through New Zealand wool. From farm to finished piece, we create lighting that softens sound, honours natural materials, and reflects a deep connection to Aotearoa.

 more about us
Hiwa 40 Hiwa 40
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Hiwa 40
Hiwa 60 Hiwa 60
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Hiwa 60
Bloem 80 Bloem 80
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Bloem 80

Introducing the HIWA and BLOEM collections —
Our two new lighting families explore how far wool can be pushed as a regenerative, local design material. Working with New Zealand strong wool, the lighting investigate the natural structural qualities of knitted wool as a study in lightness and dynamic form. HIWA, named after Hiwa-i-te-rangi, the Matariki star associated with aspiration and new beginnings, explores a faceted, celestial geometry shaped by the natural elasticity of wool. BLOEM, from the Dutch word for “flower,” introduces a more open knitted form that brings softness, movement, and spatial openness.

See the collection

Featured in
HERE magazine
A black and white photograph of a person sitting at a desk, working on a computer with a large monitor and keyboard, in a professional office setting.
Black background with the phrase 'be green' in large, lowercase letters, and a small leaf symbol next to the word 'green'.
Black background with the word 'HOME' in the center
A woman with shoulder-length blonde hair, wearing a black button-up shirt and dark pants, standing in front of a wall decorated with hanging, cream-colored fabric lampshades. 
From Sophie, Founder of Lof

I started Lof to bring value back to New Zealand wool through a design-led approach. Each light is designed in our Waiheke Island studio and assembled by hand by our team, using regenerative, farm-sourced New Zealand strong wool. If you ever have a question or feedback, you’re always welcome to email me directly at atsophie@lof.nz.

Awards & Recognition
Mindful Fashion NZ — Supreme Circular Business Innovation Award (Winner) Circular Design System for Wool · 2025

Mindful Fashion NZ — Supreme Circular Business Innovation Award (Winner) Circular Design System for Wool · 2025

Best Awards — Bronze Textile Design · Sustainable Product Design · 2025

Best Awards — Bronze Textile Design · Sustainable Product Design · 2025

Sustainable Business Network Award — Finalist Disruptive Innovation · 2025

Sustainable Business Network Award — Finalist Disruptive Innovation · 2025

Our value chain is based in the North Island of Aotearoa New Zealand, following a place-based textile model known as a fibreshed. We source wool directly from the farm and process it as locally as possible. Every stage of design and production is guided by a humanity-centred approach that considers both environmental and social impact — ensuring each piece supports the wellbeing of people and Papatūānuku.

Learn about our Process

Ecosystem partners

Collaborating with growers, makers, and certification partners who share a commitment to strong wool and circular, fair and local practices.

Logo of Pallisade Ridge featuring a stylized mountain range with green peaks and blue water underneath, with the text 'Pallisade Ridge' below.
Black fabric tag with RWS certification logo indicating Responsible Wool Standard certification.
Black and white logo for 'The Land of Make Believe' with playful font and decorative elements.
A black and white line drawing of a woman in a dress. She is holding a leash attached to a dog, with trees and a building in the background.
A black and white sketch of a person with a guitar.
Green triangular logo with a stylized design and the text 'New Zealand Grown' inside.
Meet the newest members of the Lof whānau. On show at Silo 6 until Sunday. IN THE MAKING | 5–8 March 2026 Silo 6, Auckland Waterfront Supported by The Designers Institute @designersnz Curated by Clark Bardsley (@cbd_ltd) #InTheMaking26 #Aote
There’s something about Silo 6 at the Tāmaki Makarua Auckland Waterfront that feels instantly inspiring: the raw scale, the mood, the light, the industrial edges and brutalist concrete curves. IN THE MAKING | 5–8 March 2026 Silo 6, Auckl
IN THE MAKING | 5–8 March 2026 Silo 6, Auckland Waterfront Not a trade fair. Not a specifier showcase. IN THE MAKING is a designer-led platform — grounded in material, process, and making — bringing together Aotearoa designers who
IN THE MAKING | 5–8 March 2026 Silo 6, Auckland Waterfront We’re hīkaka/excited to share that we’ll be exhibiting at IN THE MAKING, a designer-led exhibition celebrating what contemporary Aotearoa design is right now — and we
We loved seeing our Volume Trio light group styled within this beautiful interior by King Living. Our Volume Trio light group brings sculptural volumes for large spaces that need presence and softness — combining three statement pendants to cr
Our Lof Wool Hoop Light arrives the way it’s made — with care. Each order is thoughtfully packaged to protect its soft form and reduce waste, using materials chosen to be gentle on the light and the environment. A beautiful piece, delive
Designed to elevate calm, modern interiors — our wool hoop, as styled by interior designer Matt South. Soft form, natural texture and a warm, sculptural glow come together to add depth and quiet character to the space. A beautiful example of h
At Lof, we have a soft spot for strong wool. It’s local, it’s undervalued, and it’s one of Aotearoa’s most remarkable natural resources — hiding in plain sight. Working with strong wool means working with something rea