Lof is a Waiheke Island design studio exploring light, material, and form through New Zealand wool. From farm to finished piece, we create lighting that softens sound, honours natural materials, and reflects a deep connection to Aotearoa.
more about us
Awards & Recognition
Mindful Fashion NZ — Supreme Circular Business Innovation Award (Winner) Circular Design System for Wool · 2025
Best Awards — Bronze Textile Design · Sustainable Product Design · 2025
Sustainable Business Network Award — Finalist Disruptive Innovation · 2025
HIWA — BLOEM
From Sophie, Founder of Lof
I started Lof to bring value back to New Zealand wool through a design-led approach. Each light is designed and assembled by hand in our Waiheke Island studio by our team, using regenerative New Zealand strong wool sourced from Palliser Ridge farm. If you ever have a question or need help choosing a light, you’re always welcome to email me directly at sophie@lof.nz.
A feminine statement in knitted form and light.
The Hiwa 40 reimagines the smaller feature pendant through the softness and structure of knitted wool. Designed for small to medium spaces and lower ceilings, it offers a refined expression of the HIWA form.
Ideal as a main light in bedrooms, studies, dining settings, and smaller living spaces. The concealed bulb softens glare while the knitted wool gently diffuses light, filling the room with a warm, inviting glow.
Part of the HIWA lighting whānau, a design study exploring how far New Zealand strong wool can be pushed as a lighting material. Crafted from undyed New Zealand strong wool, designed and assembled by hand on Waiheke Island.
Dimensions – 400mm Ø × 300mm high
Weight – Approx. 0.45kg
Materials – 100% New Zealand wool, FSC-certified birch plywood, electroplated steel
Installation – Arrives pre-assembled. Includes black lacquered steel ceiling rose, E27 lamp holder, and 2m black cloth-covered cable. Installation by a registered electrician required.
Recommended bulb – E27 LED, 8W warm white
Shipping – Shipping within New Zealand is $52 NZD per order, with tracked delivery usually taking 1–3 working days from dispatch. Shipping to Australia is $109 NZD per order, with tracked delivery via NZ Post and Australia Post usually taking 5–7 working days from dispatch.
In-stock orders are usually dispatched within 2–3 working days.
A soft statement in knitted form and light.
The Hiwa 60 brings a contemporary take on the classic mid-century feature pendant. Designed as a centrepiece for both larger spaces and lower ceilings, it offers a more compact expression of the HIWA form, with broad proportions and a balanced silhouette. Our woollen lights work beautifully in warm, textural interiors, from modern coastal homes to alpine retreats.
Ideal as a main light in dining settings, bedrooms, and living rooms, or grouped in a cluster. The concealed bulb softens glare while the knitted wool gently diffuses light, filling the room with a warm, inviting glow.
Part of the HIWA lighting whānau, a design study exploring how far New Zealand strong wool can be pushed as a lighting material. Crafted from undyed Romney wool grown at Palliser Ridge, a Savory Institute certified-regenerative farm in the Wairarapa, and designed and assembled by hand on Waiheke Island. Made in New Zealand.
Dimensions – 600mm Ø × 330mm high
Weight – Approx. 0.9kg
Materials – 100% New Zealand wool, FSC-certified birch plywood, electroplated steel
Installation – Arrives pre-assembled. Includes black lacquered steel ceiling rose, E27 lamp holder, and 2m black cloth-covered cable. Installation by a registered electrician required.
Recommended bulb – E27 LED, 8W warm white
Shipping – Shipping within New Zealand is $52 NZD per order, with tracked delivery usually taking 1–3 working days from dispatch. Shipping to Australia is $109 NZD per order, with tracked delivery via NZ Post and Australia Post usually taking 5–7 working days from dispatch.
In-stock orders are usually dispatched within 2–3 working days.
A dramatic statement in knitted form and light.
The BLOEM 80 reimagines the classic cone pendant through the softness and structure of knitted wool. Designed for expansive dining situations that call for a focal point, the BLOEM 80 fills a space with volume and light without blocking the view across the table. Its open, flared structure creates a generous silhouette that feels both dramatic and airy. Our woollen lights work beautifully in warm, textural interiors, from modern coastal homes to alpine retreats.
Ideal as a single feature over large dining settings. Above the table, the BLOEM 80 changes the feel of the dining experience, its scale bringing a warm, sculptural presence that gently softens sound and lets conversation unfold.
Part of the BLOEM lighting whānau, a design study exploring how far New Zealand strong wool can be pushed as a lighting material. Crafted from undyed Romney wool grown at Palliser Ridge, a Savory Institute certified-regenerative farm in the Wairarapa, and designed and assembled by hand on Waiheke Island.
Made in New Zealand.
Dimensions – 800mm Ø × 350mm high
Weight – Approx. 1kg
Materials – 100% New Zealand wool, FSC-certified birch plywood, electroplated steel
Installation – Arrives pre-assembled. Includes black lacquered steel ceiling rose, E27 lamp holder, and 2m black cloth-covered cable. Installation by a registered electrician required.
Recommended bulb – E27 LED, 8W warm white
Shipping – This is an oversized item. Shipping within New Zealand is $98 NZD per order, with tracked delivery usually taking 1–3 working days from dispatch. Shipping to Australia is $218 NZD per order, with tracked delivery via Australia Post usually taking 5–7 working days from dispatch.
In-stock orders are usually dispatched within 2–3 working days.
Introducing the HIWA and BLOEM collections —
Our two new lighting families explore how far wool can be pushed as a regenerative, local design material. Working with New Zealand strong wool, the lighting investigate the natural structural qualities of knitted wool as a study in lightness and dynamic form. HIWA, named after Hiwa-i-te-rangi, the Matariki star associated with aspiration and new beginnings, explores a faceted, celestial geometry shaped by the natural elasticity of wool. BLOEM, from the Dutch word for “flower,” introduces a more open knitted form that brings softness, movement, and spatial openness.
Our value chain is based in the North Island of Aotearoa New Zealand, following a place-based textile model known as a fibreshed. We source wool directly from Palliser Ridge, a farm certified regenerative by the Savory Institute, and process it as locally as possible. Every stage of design and production is guided by a humanity-centred approach that considers both environmental and social impact – ensuring each piece supports the wellbeing of people and Papatūānuku (the environment).
Ecosystem partners
Collaborating with growers, makers, and certification partners who share a commitment to strong wool and circular, fair and local practices.
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