Soft lighting.

Made from New Zealand wool. Designed on Waiheke Island. Made in Aotearoa.

Lof is a Waiheke Island design studio exploring light, material, and form through New Zealand wool. From farm to finished piece, we create lighting that softens sound, honours materials and reflects a strong sense of Aotearoa.

 more about us

Featured Collections

A cozy living room with large windows showing trees and a lake outside. The room has wooden walls and ceiling, beige sofas with pillows, a wooden coffee table with decorative items, a potted plant, and a hanging light fixture.

Hiwa

Interior of a wooden house with a dining area, large windows revealing a view of trees and water, and a hanging lamp over a wooden dining table with potted plants.

Bloem

Harakeke Gold

Living room with beige sofa, round woven ottoman, and large windows showcasing a sunset view of trees and water.

Wool Hoop

Interior view of a cozy, modern cafe with dark wood floors, black chairs, and large windows. The ceiling has large, white pendant lights and there are plants and decorative items on shelves and tables.

Custom Double Hoop

Art gallery interior with hanging pendant lamps, a wooden chair, a white sculpture on a pedestal, a pile of fluffy material on the floor, and blue walls visible through an archway.

HIWA — BLOEM

Explore the Hiwa colle ction

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Hiwa 40

$890.00

A feminine statement in knitted form and light.

The Hiwa 40 reimagines the smaller feature pendant through the softness and structure of knitted wool. Designed for small to medium spaces and lower ceilings, it offers a refined expression of the HIWA form.

Ideal as a main light in bedrooms, studies, dining settings, and smaller living spaces. The concealed bulb softens glare while the knitted wool gently diffuses light, filling the room with a warm, inviting glow.

Part of the HIWA lighting whānau, a design study exploring how far New Zealand strong wool can be pushed as a lighting material. Crafted from undyed New Zealand strong wool, designed and assembled by hand on Waiheke Island.

Dimensions – 400mm Ø × 300mm high
Weight – Approx. 0.45kg

Materials – 100% New Zealand wool, FSC-certified birch plywood, electroplated steel

Installation – Arrives pre-assembled. Includes black lacquered steel ceiling rose, E27 lamp holder, and 2m black cloth-covered cable. Installation by a registered electrician required.

Recommended bulb – E27 LED, 8W warm white 2700K

Optional add-ons – Have very high ceilings? If you’d like a longer drop, select one of our 4m cord sets. White walls, ceilings or cabinetry? White cord and ceiling roses are also available for a more seamless look. These are made to order, so a 1–2 week lead time applies.

Shipping – Shipping within Auckland is $25 NZD per order, and $45 NZD per order for the rest of New Zealand, with tracked delivery usually taking 1–3 working days from dispatch. Shipping to Australia is $109 NZD per order, with tracked delivery via NZ Post and Australia Post usually taking 5–7 working days from dispatch.

In-stock orders are usually dispatched within 2–3 working days.

Quick View

Hiwa 60

$1,480.00

A soft statement in knitted form and light.

The Hiwa 60 brings a contemporary take on the classic mid-century feature pendant. Designed as a centrepiece for both larger spaces and lower ceilings, it offers a more compact expression of the HIWA form, with broad proportions and a balanced silhouette. Our woollen lights work beautifully in warm, textural interiors, from modern coastal homes to alpine retreats.

Ideal as a main light in dining settings, bedrooms, and living rooms, or grouped in a cluster. The concealed bulb softens glare while the knitted wool gently diffuses light, filling the room with a warm, inviting glow.

Part of the HIWA lighting whānau, a design study exploring how far New Zealand strong wool can be pushed as a lighting material. Crafted from undyed Romney wool grown at Palliser Ridge, a Savory Institute certified-regenerative farm in the Wairarapa, and designed and assembled by hand on Waiheke Island. Made in New Zealand.

Dimensions – 600mm Ø × 330mm high

Weight – Approx. 0.9kg

Materials – 100% New Zealand wool, FSC-certified birch plywood, electroplated steel

Installation – Arrives pre-assembled. Includes black lacquered steel ceiling rose, E27 lamp holder, and 2m black cloth-covered cable. Installation by a registered electrician required.

Recommended bulb – E27 LED, 8W warm white

Optional add-ons – Have very high ceilings? If you’d like a longer drop, select one of our 4m cord sets. White walls, ceilings or cabinetry? White cord and ceiling roses are also available for a more seamless look. These are made to order, so a 1–2 week lead time applies.

Shipping – Shipping within Auckland is $25 NZD per order, and $45 NZD per order for the rest of New Zealand, with tracked delivery usually taking 1–3 working days from dispatch. Shipping to Australia is $109 NZD per order, with tracked delivery via NZ Post and Australia Post usually taking 5–7 working days from dispatch.

In-stock orders are usually dispatched within 2–3 working days.

Quick View

Bloem 80

$1,950.00

A dramatic statement in knitted form and light.

The BLOEM 80 reimagines the classic cone pendant through the softness and structure of knitted wool. Designed for expansive dining situations that call for a focal point, the BLOEM 80 fills a space with volume and light without blocking the view across the table. Its open, flared structure creates a generous silhouette that feels both dramatic and airy. Our woollen lights work beautifully in warm, textural interiors, from modern coastal homes to alpine retreats.

Ideal as a single feature over large to very large dining settings. Above the table, the BLOEM 80 changes the feel of the dining experience, its scale bringing a warm, sculptural presence that gently softens sound and lets conversation unfold.

Part of the BLOEM lighting whānau, a design study exploring how far New Zealand strong wool can be pushed as a lighting material. Crafted from undyed Romney wool grown at Palliser Ridge, a Savory Institute certified-regenerative farm in the Wairarapa, and designed and assembled by hand on Waiheke Island.

Designed and assembled on Waiheke Island.

Made in New Zealand.

Dimensions – 800mm Ø × 350mm high

Weight – Approx. 1kg

Materials – 100% New Zealand wool, FSC-certified birch plywood, electroplated steel

Installation – Arrives pre-assembled. Includes black lacquered steel ceiling rose, E27 lamp holder, and 2m black cloth-covered cable. Installation by a registered electrician required.

Recommended bulb – E27 LED, 8W warm white

Optional add-ons – Have very high ceilings? If you’d like a longer drop, select one of our 4m cord sets. White walls, ceilings or cabinetry? White cord and ceiling roses are also available for a more seamless look. These are made to order, so a 1–2 week lead time applies.

Shipping – Shipping this oversized item within Auckland is $25 NZD per order, and $115 NZD per order for the rest of New Zealand, with tracked delivery usually taking 1–3 working days from dispatch. Shipping to Australia is $218 NZD per order, with tracked delivery via NZ Post and Australia Post usually taking 5–7 working days from dispatch.

In-stock orders are usually dispatched within 2–3 working days.

Introducing the HIWA and BLOEM collections —
Our two new lighting families explore how far wool can be pushed as a regenerative, local design material. Working with New Zealand strong wool, the lighting investigate the natural structural qualities of knitted wool as a study in lightness and dynamic form. HIWA, named after Hiwa-i-te-rangi, the Matariki star associated with aspiration and new beginnings, explores a faceted, celestial geometry shaped by the natural elasticity of wool. BLOEM, from the Dutch word for “flower,” introduces a more open knitted form that brings softness, movement, and spatial openness.

See the Hiwa collection

See the Bloem collection

Sophie Poelman in her studio holding wool

A note from Sophie, Founder of Lof

I started Lof to bring more value to New Zealand wool through thoughtful, design-led products. Each light is designed and assembled by hand in our Waiheke Island studio, using strong wool sourced directly from Palliser Ridge, a regenerative farm in Wairarapa. If you have a question about our lights or would like help choosing the right piece for your space, you’re always welcome to get in touch with me directly at sophie@lof.nz

Sophie Poelman
Founder & Designer, Lof

From farm to finished piece.

Our wool journey begins at Palliser Ridge, a regenerative farm in Wairarapa. We work to keep each stage of the process as local as possible, connecting wool growers, specialist makers and our Waiheke Island studio. This place-based approach, known as a fibreshed, helps us understand where our materials come from and consider the environmental and social impact of how each piece is made.

Learn about our Process

Ecosystem partners

We work with a network of wool growers, specialist makers and industry partners across Aotearoa, bringing together different skills and knowledge to create new possibilities for New Zealand strong wool.

A black and white line drawing of a woman in a dress. She is holding a leash attached to a dog, with trees and a building in the background.

A black and white sketch of a person with a guitar.

Stories and News

Meet the maker : Lof lights

AA Directions chats to Lof founder Sophie Poelman from Lof’s Ostend studio on Waiheke Island about the journey behind Lof, why wool became the material at the heart of our work, and our mission to design a new future for New Zealand wool.

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FMG: Softening Commercial Spaces with New Zealand Wool.

When Wellington architecture firm Designgroup Stapleton Elliott and their client FMG approached Lof to specify lighting for their Christchurch headquarters and Hawke’s Bay office, the brief centred on creating workplace environments that reflected FMG’s connection to rural New Zealand.

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Harakeke Gold — A circular approach to colour

Harakeke Gold is a plant-dyed wool colour developed with locally sourced harakeke, bringing warmth and provenance to our Hiwa and Bloem lighting while staying true to a fully biodegradable material system.

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Homestyle June 2026 — The Last word.

An interview with Lof Founder Sophie Poelman in the June issue of Homestyle. “Our design studio is right in the heart of the only industrial area on Waiheke Island, tucked in between a water delivery business and a car wreckers. It’s a pretty humble setting, but we love it…”

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Farmers Weekly — Designer lights wool’s path to value

Lof founder Sophie Poelman recently gave a keynote at the Aotearoa Food and Fibre conference E Tipu and spoke with Farmers Weekly about building value in New Zealand strong wool through design, local manufacturing, and material innovation.

Read more →

Awards & Recognition

Fashion & Textiles New Zealand — Supreme Circular Business Innovation Award (Winner) Circular Design System for Wool · 2025

The Designers Insititue of New Zealand Best Awards
— Silver for Textile Design · Colour 2026
— Bronze for Textile Design · Sustainable Product Design · 2025 — The Designers Insititue of New Zealand Best Awards — Silver for Textile Design · Colour 2026 — Bronze for Textile Design · Sustainable Product Design · 2025

Sustainable Business Network Award — Finalist Disruptive Innovation · 2025

What makes our lights different?

We design soft lighting that works hard in the background to make spaces more comfortable to be in. A light that changes not only how a space looks, but how it sounds.

Our wool lights combine beautifully diffused li

"Using New Zealand strong wool in our offices is a simple way to reflect who we are. We love that Lof has created something beautiful, practical, and sustainable, and that the traceability of their wool means we know we are directly supporting o

Looking for warm, earthy tones to bring some colour into your space?

We’ve created a limited edition of naturally dyed lights across selected styles, using locally foraged harakeke here on Waiheke Island.

Each piece is individually hand-dyed

Kei te koa mātou, he whiringa whakamutunga a HIWA & BLOEM i te Textile category i te Best Design Awards 2026 / We’re happy to share that HIWA & BLOEM are finalists in Textile category at the 2026 Best Design Awards.

These lights are th

Behind Harakeke Gold

Colour is at the heart of the Harakeke Gold collection, and creating it is a slow, sometimes painstaking, hands-on process.

We spent years developing a small-scale plant-dyeing process using locally foraged harakeke and other o

This is our Hiwa 60L in Harakeke Gold hanging in a Waiheke-style home. We now have only two left from this limited edition - two completely different expressions of the same natural dye process.

One is a deep, one-of-a-kind chocolate brown, very dar

Our beautifully richly-coloured Bloem 80 in Harakeke Gold shade #6; and the last one left in this limited-edition series.

A mid-toned golden brown, creating a warmth that feels grounding and nourishing to the senses.

Harakeke Gold is our newest col

Introducing Harakeke Gold – recently recognised as a finalist at the Best Design Awards 2026, in the Colour category – a limited-edition collection of naturally plant-dyed wool lighting, created using locally foraged and responsibly sourc

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