The Small Business Project: Tapping into the Magic of Wool.
We had the privilege of being featured in Stuff’s Small Business Project. The article shares the story behind Lof, the magic of New Zealand wool, and the vision we have for the future. It’s humbling to see our journey spotlighted, especially as we dive into why we do what we do and what we believe the world needs.
The textile industry is broken—relying heavily on synthetics and consumables. Did you know 180,000 tonnes of textile waste go into New Zealand landfills each year? Meanwhile, we have 85,000 tonnes of local wool growing here, waiting to be utilized in place of synthetic waste. Our mission at Lof is to be part of the solution by crafting a radically regenerative business that champions the incredible power of wool.
Thank you to to Miriam Bell for taking the time to really understand the kaupapa of Lof. We had a great discussion about everything from supply chains to the role designers play in sustainability.
You can read the full article in the Waikato Times (link below)
