Lof was recently featured in Stuff’s Small Business Project, sharing our journey, the power of New Zealand wool, and our vision for a more sustainable future. In the article, we discuss how our mission is to create a radically regenerative business that challenges the broken textile system and highlights the potential of local wool to replace harmful synthetics. We’re grateful to Miriam Bell for exploring the kaupapa of Lof and diving into the role of design in driving sustainability. Read the full article to learn more about our purpose and goals.