Regenerative Wool Lighting, Made in New Zealand

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Lof is a Waiheke Island design studio exploring light, material, and form through New Zealand wool. From farm to finished piece, we create high-performance lighting that honours natural materials and reflects a deep connection to Aotearoa.

 more about us 
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Lofty Trio Lofty Trio
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Wool Hoop 60 Limited Edition Wool Marl Wool Hoop 60 Limited Edition Wool Marl
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Wool Hoop 60 Long Wool Hoop 60 Long
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Introducing the Wool Hoop Series — our debut collection of regenerative wool lighting. Each piece explores the relationship between light and material, diffusing a soft, even glow through knitted New Zealand wool. Designed to bring acoustic calm and natural warmth to interior space, the Wool Hoop is made locally from traceable, regenerative fibre.

See the collection
Minimalist logo with two symmetrical shapes forming a stylized "A" or "C," with the word "ACOUSTIC" below.
Four overlapping circles with the word 'FILTERING' below.
Logo with abstract geometric symbol and the word 'FIREPROOF' below it.
Four intersecting circles forming a symmetrical shape above the word 'Renewable.'
Three black triangles above the word 'BIODEGRADABLE' on a transparent background.
Geometric hourglass shape with the word 'DURABLE' below it. 
From Sophie, Founder of Lof

I started Lof to bring New Zealand wool back into our homes — softly, sustainably, and with integrity. Each light is assembled by hand on Waiheke Island using regenerative, farm-sourced New Zealand strong wool by our small team. If you ever have questions, I’m always here to help — you can email me directly at sophie@lof.nz.

— Sophie Poelman

Awards & Recognition
Mindful Fashion NZ — Supreme Circular Business Innovation Award (Winner) Circular Design System for Wool · 2025

Mindful Fashion NZ — Supreme Circular Business Innovation Award (Winner) Circular Design System for Wool · 2025

Best Awards — Bronze Textile Design · Sustainable Product Design · 2025

Best Awards — Bronze Textile Design · Sustainable Product Design · 2025

Sustainable Business Network Award — Finalist Disruptive Innovation · 2025

Sustainable Business Network Award — Finalist Disruptive Innovation · 2025

Our value chain is based in the North Island of Aotearoa New Zealand, following a place-based textile model known as a fibreshed. We source wool directly from the farm and process it as locally as possible. Every stage of design and production considers environmental and social impact — ensuring each piece supports both people and planet.

Learn about our Process

Ecosystem partners

Collaborating with growers, makers, and certification partners who share a commitment to strong wool and circular, fair and local practices.

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Inside the Lof Studio — hands, materials, process. Lof is a design practice, shaped by slow making and a deep respect for materials. This is where every Wool Hoop begins: sketches, prototypes, small experiments, and the kind of quiet work that
Lof has been featured in Habitus Issue 64 @habitusliving — The Future Issue — guest edited by Interior designer @brahmanperera , who included our work in his recent Lightbox feature in the issue. Brahman’s practice explores the emo
We’ve been named on The Next 2025 list by the Sustainable Business Network — recognising innovators shaping Aotearoa’s sustainable future. Lof was selected from this year’s Sustainable Business Awards entrants, joining a thoug
We’re looking for the right person to join us. Lof is looking for someone to keep things flowing behind the scenes in our design studio on Waiheke. This is a part-time, highly flexible contractor role (around one day or 5 hours a week, term
What does Lof mean? Lof comes from an old word meaning praise or glory — and could also refer to a song of praise or a hymn. In Dutch it’s still used today: in lof van wol — “in praise of wool.” In Old English , lof ca
Best Awards 2025 — Product Design Category 🥉 Sustainable Product Design — Bronze 🥉 Textile Design — Bronze 💜 Our Wool Hoop lighting was also a Finalist in Lighting Design. Grateful to see circular and regenerative design &mdas
We’re whakahÄ«/proud to share that Lof came away with two Bronze Awards at this year’s Best Awards for Product Design — in two categories that mean a lot to us: Sustainable Product Design and Textile Design. A heartfelt thank you to
We’re so harikoa to share that Lof was named the Supreme winner of the @mindfulfashionnz Circular Business Innovation Award 2025 last night! As long-time members of Mindful Fashion, it means so much to be recognised by our peers — for do
The hard-working light. 💛 Calm, soft, and quiet — the Wool Hoop does more than illuminate. It doesn’t add noise; it absorbs it. Designed to soften hard architectural surfaces, it fills a space with gentle volumes — both acoustic a
A story of provenance and function. Eight oversized Wool Hoop pendants, each 900mm wide, were crafted to fill Gather Eatery’s new venue with both visual presence and acoustic calm. 24kg of certified-regenerative wool from @palliserridgenz &m
Filling a Space with Volumes ⚪⚪⚪⚪⚪⚪⚪⚪ For Gather Eatery, the goal was to bring both visual impact and acoustic performance to the expansive glasshouse. No one wanted a vast, empty void above diners’ heads. The challenge was clear: create a lar
Each custom Double Hoop pendant for @gather.eatery incorporates over 3 kilos of certified regenerative New Zealand wool from our farm partner, @palliserridgenz . At its core is a custom six-sided plywood frame — the Star-merang — engineer