Lof is a Waiheke Island-based design studio in Aotearoa. From farm to product, we craft high-performance textile products for soft and welcoming interior spaces using New Zealand wool.

more about us

Why coarse wool?

Lof believes in the magic of wool, considering it the most functional natural fiber on earth for creating calmer, healthier, and safer spaces. Wool possesses unique qualities such as noise absorption, air filtering, and fire resistance. Additionally, it is environmentally friendly, renewable twice a year, long-lasting, and biodegradable from soil to soil. Wool infuses architectural spaces with softness, elevating hard surfaces and creating welcoming interiors. In New Zealand, coarse wool, also known as 'strong wool,' constitutes 80% of the country's wool production. Despite its abundance, it remains seriously underutilized, traditionally confined to products like carpets, coats, blankets, and sweaters. However, coarse wool holds immense potential as a future-focused alternative to plastic textiles, offering benefits for both people and the planet. By harnessing this plentiful resource, we can contribute to a sustainable future and the well-being of our environment.