
Sustainable Wool Lighting, Made in New Zealand
Lof is a Waiheke Island-based design studio crafting beautiful, sustainable lighting from New Zealand wool. From farm to finished piece, we create high-performance products that honour natural materials and reflect a deep connection to Aotearoa.
Explore Our Wool Hoop Lighting
We’re thrilled to introduce our debut lighting collection, the Wool Hoop. Crafted to illuminate and soften any space, this wool pendant light brings warmth and cosiness to interiors. With its knitted loop structure, the Wool Hoop diffuses light elegantly, creating an inviting atmosphere wherever it’s placed.
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Responsible
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Circular
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Fair Chain
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Provenance

Why strong wool?
Wool is the world's highest-performing natural fibre, fitting perfectly within a circular system. Lof believes in the magic of wool for creating calm, healthy, and environmentally friendly interiors. Wool possesses unique qualities such as noise absorption, air filtration, and fire resistance. It is renewable twice a year, long-lasting, and biodegradable from soil to soil. Wool infuses architectural spaces with softness that you didn’t even know you needed, creating welcoming interiors. In New Zealand, strong wool, also known as 'coarse wool', constitutes 80% of the country's wool production. Despite its abundance, it remains seriously underutilised, traditionally confined to products like carpets, coats, blankets, and sweaters. However, we believe strong wool holds immense potential as a future-focused alternative to plastic textiles, offering benefits for both people and the planet. By harnessing this waste resource, we can contribute to a sustainable future and the well-being of our environment.