Sustainable Wool Lighting, Made in New Zealand

Explore the collection

Lof is a Waiheke Island-based design studio crafting beautiful, sustainable lighting from New Zealand wool. From farm to finished piece, we create high-performance products that honour natural materials and reflect a deep connection to Aotearoa.

more about us

Explore Our Wool Hoop Lighting

We’re thrilled to introduce our debut lighting collection, the Wool Hoop. Crafted to illuminate and soften any space, this wool pendant light brings warmth and cosiness to interiors. With its knitted loop structure, the Wool Hoop diffuses light elegantly, creating an inviting atmosphere wherever it’s placed.

  • Purple trapezoid on an off-white circular background.

    Responsible

  • Yellow circle on a light yellow background

    Circular

  • Minimalist brown arch on a beige background

    Fair Chain

  • Minimalist representation of a nipple on a pale circular background.

    Provenance

“Lof is committed to fair pay for Aotearoa’s growers, eliminating unsustainable materials from interiors, and strengthening the local value chain — for healthier communities and a more regenerative planet." — Sophie Poelman, Founder of Lof.

Why strong wool?

Wool is the world's highest-performing natural fibre, fitting perfectly within a circular system. Lof believes in the magic of wool for creating calm, healthy, and environmentally friendly interiors. Wool possesses unique qualities such as noise absorption, air filtration, and fire resistance. It is renewable twice a year, long-lasting, and biodegradable from soil to soil. Wool infuses architectural spaces with softness that you didn’t even know you needed, creating welcoming interiors. In New Zealand, strong wool, also known as 'coarse wool', constitutes 80% of the country's wool production. Despite its abundance, it remains seriously underutilised, traditionally confined to products like carpets, coats, blankets, and sweaters. However, we believe strong wool holds immense potential as a future-focused alternative to plastic textiles, offering benefits for both people and the planet. By harnessing this waste resource, we can contribute to a sustainable future and the well-being of our environment.

Our value chain is situated within the North Island of Aotearoa New Zealand, adhering to a place-based textile system called a fibreshed. We source wool directly from the farm and process it as locally as possible. Every step of our design considers the product’s environmental and social impact.

Learn about our Process